Every Business Has A Story
Your website and marketing materials should not only let your customers know what you do, and the quality of your services, but they should also tell the story and history of your firm and a bit about you.

In today's world,  where every dollar counts, customers want reassurance they are doing business at the right place, they need to feel confident that the people they are working with will deliver.
The Point of the Pen
In order to create feelings of trust you must create a personal connection

When writing about yourself and your business, it's not too difficult to say what you do or what your product is, but it's not always easy to convey your story,  how you started, your mission, commitment, and philosophy.  The best way to get started writing text that will create a warm connection with your reader is to focus clearly on why you, and your firm, are the best personal choice for the buyer.  Here are a few questions to help you get started.

    * What are my personal values and how are they incorporated in the sale?
    * My personal and business background?
    * My passions?
    * What are my hobbies?
    * What are my community or family interests and activities?
    * What makes my business unique?
    * What qualities does my staff embody?


Using the answers to these questions as the underlying theme for your text not only presents information about the benefit of your products and services, but will also allow your customers and clients to get to know you and your staff. After all, people want to do business with people they like and trust!

- Rick Merlino

Rick Merlino is the co-founder of TwWebDev.com a dba of TeacherWebsite.com, Inc. He has an extensive background in sales, training, marketing, and website development.